Social Responsibility of the Bulgarian Tourist Enterprises in the Context of Consumer Demand

Social responsibility is a concept that reflects the quality of relationships between an organization (through managers) and society. It represents a set of attitudes, decisions and actions that are oriented towards society.

The three key figures in the market-driven economy are: producers (organization), consumers and state. If the mindset, decisions and actions of consumers and state coincide with the attitudes, decisions and actions of the organization, consumers and state accept that it is a socially responsible organization, and vice versa.

The aim of this paper is to discuss the social responsibility of Bulgarian tourism enterprises. To achieve this goal the trends of tourism demands and the type of social responsibility have been analyzed.

In conclusion the accent is on the measure to achieve the social responsibility in the tourism field.

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